Getting found
How guests find you first: AI assistants like ChatGPT and Gemini, search, and the pages that answer for you.
Tracking AI assistant referrals to your own website
Google Analytics has put assistant visits in a channel of their own since May 2026, and your server log has kept the same record for years. Here is the ninety day check, the referrers and crawler names to look for, and the four ways the number gets misread.
AI for hotel booking: how five assistants handle your property
Five assistants answer most where-to-stay questions in the US and Canada, and each one takes its property names from travel companies it has signed agreements with. Here is the source each uses, which can take money, and the single lever an independent property has on each.
How to rank in ChatGPT: what actually gets a property quoted
ChatGPT has no ranked list of results and you cannot buy your way in. What OpenAI, Google and Microsoft actually publish for a site owner, the five things that belong on the page, and the five practices Google names as safe to ignore.
AI visibility for hotels: how to get named when a guest asks AI where to stay
AI visibility for hotels is how often an assistant names your property when a traveler asks where to stay, and whether anybody turns up because of it. Where each assistant gets its property names, what actually changes the answer on your own domain, and what our own pages and tracking recorded.